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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
Blog Archives
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- Cross-Channel Marketing (2)
- Economics of Search (8)
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- Keyword Complexity (12)
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Can Mobile Search Advertising Make or Break Retailers?
Consumer’s in-store mobile shopping behavior can make or break retailers, depending on how they react. Continue reading
Mobile Search: More Intent, More SMB Opportunity
It’s no accident that Google, Microsoft, and Facebook are developing ad tools and services for SMBs. A recent Fast Company post reports that 82% of small businesses now have websites, up from 54% three years ago, and all three companies have made significant investments in supporting these smaller advertisers in the last year[...] Continue reading
Posted in Mobile Search
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Look out, Google?
Daniel Frankel of PaidContent.org recently noted that, during Q4 of 2011, Facebook’s share of the overall online advertising market was 2.7 percent, and, during 2012, its share might rise to 5 percent. “Look out, Google,” Mr. Frankel warns. Continue reading
Posted in News, Social Media
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Which Intents Drive In-Store Sales?
Every coupon could be tracked back to an individual keyword. But what if that keyword did not have sufficient click or coupon redemption volume to be statistically significant? Continue reading
More Online Retail IT Investment and Higher CPCs: Bad News or Good News for Online Retailers?
Yesterday, Laurie Sullivan of MediaPost reported that SEM budgets, CPCs, and click-thru rates are significantly up this holiday season over last year, and that higher CPCs may in fact be due to increased competition and investments in online retail IT. Continue reading
Posted in Economics of Search
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How to Grow Your SEM Campaigns in 2012: Live Webcast
Adchemy is sponsoring a live webcast on Thursday, December 1 at 1 PM ET (10 AM PT) that will explore strategies for growing your SEM campaign in 2012. Joseph Kerschbaum, Vice President at Clix Marketing, a PPC agency, will be delivering the webcast. Continue reading
Posted in Events
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Finally, Somebody Understands: Search Isn’t Nearly Done
Sometimes, when you’re working at a technology company that’s forging ahead into new areas, you find yourself wondering “Do people get this?” It was refreshing to read a recent piece on Forbes.com, in which author Alliot Cole unknowingly answered that question with a resounding “YES”… Continue reading
Posted in Search Intent Marketing
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Focusing on Intent-Based Advertising – Search and Beyond
Last week, Laurie Sullivan at MediaPost wrote on how significant changes and innovations were afoot at Bing, specifically through mobile applications. Considering our recently expanded partnership with Microsoft Advertising, it’s very exciting to see that Microsoft continues to innovate on behalf of consumers for a more relevant digital experience. Continue reading
What to Consider when Considering Google Conversion Optimizer
Considering dabbling in Google Conversion Optimizer (GCO)? You’ll need to rethink your Ad Words playbook, add a couple plays, and pay a lot more attention to what happens site-side. Continue reading
The Human Factor in Search, Part 3 – Institutional Knowledge, or the Lack Thereof
There are human factors that limit the value and potential of paid search advertising. Search engine marketing can be made easier when institutional knowledge of paid search advertising campaigns is implemented. Continue reading