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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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The Challenges of Ad Grouping while Mining the Long Tail
Mismanaging ad groups can result in too few or too many keywords per group, hurting relevancy and, ultimately, ROI. Continue reading →
Posted in Ad Group Structure
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Tagged adgroups, broad match, campaign structure, keyword expansion, keywords, marketing complexity, relevance at scale, volume, WordMap
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Retail SEM Pitfalls: Relying Solely on Broad Match
Even with superior skills, experience and a deep understanding of best practices, search engine marketers can be humbled by time, budget and complexity challenges. Continue reading →
The Care and Feeding of Single-Keyword Ad Groups
Single-keyword ad group: the spoiled only child of search engine marketing – check out the article on SearchEngineWatch.com Continue reading →
Posted in Ad Group Structure, Keyword Complexity
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Tagged adgroups, campaign structure, keywords
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Is your ad group structure a house of cards?
An ad group structure how-to for SEMs – check out the article on SearchEngineWatch.com Continue reading →
Posted in Ad Group Structure
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Tagged adgroups, keywords, landing pages, relevance at scale
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