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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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‘Catching up’ with Google Conversion Optimizer
As we’ve been talking to online retailers, it’s become clear that Google’s Conversion Optimizer has really improved in the last six months. Cost per Acquisition (CPA) bidding has gained traction in recent years with most major search management platforms offering … Continue reading
Don’t rely on bid management for search campaign success.
Efficient bid management – important as it is to a profitable search strategy – doesn’t guarantee success. Continue reading