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Preparing Retail Campaigns for the Holiday Onslaught
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SEM Innovation – A Game-Changing Approach to Search
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Google Search Previews: Bad for SEM? Good for consumers? And what about Google?
The ramifications of Google search previews – bad for SEM? Good for consumers? Continue reading
Managing the Conversion Funnel: Step 3, The Myth of the One Best Landing Page
How do you then construct, and optimize, the single best-converting landing page for your campaign? The answer is: you don’t. Continue reading
Managing the Conversion Funnel: Step 2, Dissonance is the Enemy of Clickthrough
I did a search for “cable and internet packages.” On page one of the results, the sponsored links offered me: A major provider’s “official site”[...] Continue reading
Yahoo Changes Search in Bid to Differentiate Itself From Google
At the end of the day, search is not just about who can create the best algorithm to sort an arbitrary number of links a display them in their most relevant (and austere) order. Search is about helping people find what they’re looking for. Continue reading
Managing the Conversion Funnel: Step 1, Should You Max Out On Impressions?
As search marketers, we have three challenges, three opportunities to influence the success or failure of our campaigns … Continue reading
Posted in Conversion Funnel
Tagged conversion, impressions, keywords, quality score, queries, volume
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