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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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Google’s Goggles Might Not Be All That
Last week, Google announced two futuristic products coming to a storefront near you: the Siri-like voice-activated TV, and “glasses” (which I’m taking credit for preemptively nicknaming “Google goggles”). Many publishers — like PC World — are calling the glasses a potential disaster. Continue reading
Online Behavior and Consumer Intent
Browsing behavior can signal consumer intent – but not always. How can you use it to your advantage? Continue reading
Posted in Online Behavior
Tagged consumer intent, online behavior, search intent marketing
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