-
Newsletter Signup
-
Webcasts
On Demand Webcasts
Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
Blog Archives
- April 2012 (1)
- March 2012 (3)
- February 2012 (4)
- January 2012 (4)
- December 2011 (2)
- November 2011 (5)
- October 2011 (5)
- September 2011 (1)
- August 2011 (4)
- July 2011 (5)
- June 2011 (2)
- May 2011 (2)
- April 2011 (1)
- March 2011 (8)
- February 2011 (4)
- January 2011 (5)
- December 2010 (3)
- November 2010 (5)
- October 2010 (8)
- September 2010 (4)
Categories
- Abstraction Layer (2)
- Ad Group Structure (4)
- Bid Management (2)
- Conversion Funnel (5)
- Cross-Channel Marketing (2)
- Economics of Search (8)
- Events (9)
- Keyword Complexity (12)
- Mobile Search (3)
- News (8)
- Online Behavior (2)
- Search Engine Marketing (14)
- Search Intent Marketing (18)
- Social Media (1)
- Uncategorized (6)
Tags
adgroups audience behavioral targeting bid management broad match campaign structure conferences consumer data consumer intent conversion display DKI dynamic keyword insertion first party data geo-targeting Google Google Instant impressions keyword expansion keywords landing pages local search long tail marketing complexity online behavior paid search advertising publisher data quality score queries relevance at scale retail retargeting search campaigns search engine marketing search experience search intent marketing search marketers search query SEM social media targeting third party data volume Webinar WordMap
Accepting Instead of Innovating: Agencies Move Their Focus Away From Search
Ad Age reports that several high-profile search engine marketing agencies have widened their focus to include social media, display, and more. While the article hints that these developments are taking place because of slowed growth in paid search, the root cause may be that agencies and technology companies haven’t innovated in the space. Continue reading
The Human Factor – Search Advertising
There seems to be no way to move past the fact that at some point, a human being managing keywords – the search marketing manager – becomes the limiting factor. Continue reading
‘Catching up’ with Google Conversion Optimizer
As we’ve been talking to online retailers, it’s become clear that Google’s Conversion Optimizer has really improved in the last six months. Cost per Acquisition (CPA) bidding has gained traction in recent years with most major search management platforms offering … Continue reading
Don’t rely on bid management for search campaign success.
Efficient bid management – important as it is to a profitable search strategy – doesn’t guarantee success. Continue reading