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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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Accepting Instead of Innovating: Agencies Move Their Focus Away From Search
Ad Age reports that several high-profile search engine marketing agencies have widened their focus to include social media, display, and more. While the article hints that these developments are taking place because of slowed growth in paid search, the root cause may be that agencies and technology companies haven’t innovated in the space. Continue reading
The Human Factor in Search, Part 3 – Institutional Knowledge, or the Lack Thereof
There are human factors that limit the value and potential of paid search advertising. Search engine marketing can be made easier when institutional knowledge of paid search advertising campaigns is implemented. Continue reading
Why You Can, and Should Invest More in Search
To generate more profits from your search campaign you need to unlock more keywords for more products in such a way that they are profitable. Continue reading
Once upon a time in search engine marketing …
There’s a tempting metaphor for search marketers in the Cinderella fairy tale… Continue reading
Posted in Keyword Complexity
Tagged broad match, search engine marketing, search marketers
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The next (disruptive) thing in search marketing.
Query diversity makes search marketers’ lives miserable. Prospective customers are typing their wants and needs into a search engine – should be simple to respond, yes? No. Continue reading
Pity the poor Search Engine Marketer.
There are people behind all that dazzling technology enabling search engines and the blizzard of statistics they generate. And things aren’t getting any easier for them. Continue reading
Search Marketing ROI: An Insufficient Toolbox?
Too many bidders for your best-performing keywords, slower traffic growth, tepid clickthrough and stagnant conversion – what levers can you pull to change the dynamic of a sluggish search campaign? Continue reading
Posted in Keyword Complexity
Tagged broad match, DKI, dynamic keyword insertion, keyword expansion, keywords
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