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On Demand Webcasts
Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
Blog Archives
- April 2012 (1)
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- April 2011 (1)
- March 2011 (8)
- February 2011 (4)
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- December 2010 (3)
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- October 2010 (8)
- September 2010 (4)
Categories
- Abstraction Layer (2)
- Ad Group Structure (4)
- Bid Management (2)
- Conversion Funnel (5)
- Cross-Channel Marketing (2)
- Economics of Search (8)
- Events (9)
- Keyword Complexity (12)
- Mobile Search (3)
- News (8)
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- Search Intent Marketing (18)
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MediaPost’s Search Insider Summit
Adchemy is proud to sponsor MediaPost’s Search Insider Summit (SIS) – Spring 2012, taking place April 22nd-25th on Captiva Island in Florida. SIS is a fun and focused forum that educates attendees on the most current issues facing paid search … Continue reading
Can Mobile Search Advertising Make or Break Retailers?
Consumer’s in-store mobile shopping behavior can make or break retailers, depending on how they react. Continue reading
Does Google’s Semantic Search Spell Big Changes for Advertisers?
Earlier this month, Google made headlines in several publications regarding semantic search – updates to the search engine that would allow it to better understand a user’s intent and serve better results. Will this have any effect on how online marketers advertiser with AdWords? Continue reading
Your Search Ad Landing Page is More Important than Ever!
It’s not enough anymore to use dynamic keyword insertion to mirror consumer search queries in ad copy and then direct them to a high-level category page within your site. Google’s landing page preview tool will show consumers that your selected product page does not offer them exactly what they are looking for and they will choose another online retailer to purchase from. Continue reading
Posted in Search Engine Marketing
Tagged campaign structure, consumer intent, conversion, dynamic keyword insertion, keyword expansion, keywords, landing pages, marketing complexity, relevance at scale, search campaigns, search engine marketing, search experience, search intent marketing, search marketers, search query, WordMap
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Connecting Search Intent to Facebook Ads
Facebook ads are more like display ads than they are like search ads, but search engine marketers are being asked to take on Facebook advertising. How can they use their search campaign data to run better Facebook campaigns? Continue reading
Make Your Retargeting More Effective with Intent
Retargeting is naturally a great way to get a performance lift for your campaigns, but it is not without advertising operations pitfalls: campaigns across search, site, and display should be integrated by consumer intent to create the most relevant, unified brand and advertising experience for the target audience. This can ensure advertising lift from search and site retargeting, and increase conversion rates. Continue reading
Posted in Cross-Channel Marketing
Tagged consumer intent, conversion, display, display advertising, first party data, landing pages, marketing complexity, retargeting, search campaigns, search engine marketing, search experience, search intent marketing, search query, search retargeting, targeting
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Luma Partners CEO, Talks Adchemy, Intent and Data at IAB Event
Luma Partners CEO Terry Kawaja describes data usage in the online advertising ecosystem, and highlights Adchemy as an important player. Continue reading
Online Advertising Needs a New Abstraction Layer
The advantage of an intent-based abstraction layer for online advertisers: reduce complexity, increase relevance. Continue reading
Posted in Abstraction Layer
Tagged consumer intent, marketing complexity, online behavior, relevance at scale
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Social Interests and Consumer Intent
Using social interests to help refine your advertising message and sharpen your targeting. Continue reading
What If We Didn’t Have To Worry About Keywords?
Our take on Alex Cohen’s SearchEngineWatch article, “The Dawn of Paid Search Without Keywords.” Continue reading