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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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adgroups audience behavioral targeting bid management broad match campaign structure conferences consumer data consumer intent conversion display DKI dynamic keyword insertion first party data geo-targeting Google Google Instant impressions keyword expansion keywords landing pages local search long tail marketing complexity online behavior paid search advertising publisher data quality score queries relevance at scale retail retargeting search campaigns search engine marketing search experience search intent marketing search marketers search query SEM social media targeting third party data volume Webinar WordMap
Your Search Ad Landing Page is More Important than Ever!
It’s not enough anymore to use dynamic keyword insertion to mirror consumer search queries in ad copy and then direct them to a high-level category page within your site. Google’s landing page preview tool will show consumers that your selected product page does not offer them exactly what they are looking for and they will choose another online retailer to purchase from. Continue reading
Posted in Search Engine Marketing
Tagged campaign structure, consumer intent, conversion, dynamic keyword insertion, keyword expansion, keywords, landing pages, marketing complexity, relevance at scale, search campaigns, search engine marketing, search experience, search intent marketing, search marketers, search query, WordMap
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Search Marketing ROI: An Insufficient Toolbox?
Too many bidders for your best-performing keywords, slower traffic growth, tepid clickthrough and stagnant conversion – what levers can you pull to change the dynamic of a sluggish search campaign? Continue reading
Posted in Keyword Complexity
Tagged broad match, DKI, dynamic keyword insertion, keyword expansion, keywords
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