-
Newsletter Signup
-
Webcasts
On Demand Webcasts
Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
Blog Archives
- April 2012 (1)
- March 2012 (3)
- February 2012 (4)
- January 2012 (4)
- December 2011 (2)
- November 2011 (5)
- October 2011 (5)
- September 2011 (1)
- August 2011 (4)
- July 2011 (5)
- June 2011 (2)
- May 2011 (2)
- April 2011 (1)
- March 2011 (8)
- February 2011 (4)
- January 2011 (5)
- December 2010 (3)
- November 2010 (5)
- October 2010 (8)
- September 2010 (4)
Categories
- Abstraction Layer (2)
- Ad Group Structure (4)
- Bid Management (2)
- Conversion Funnel (5)
- Cross-Channel Marketing (2)
- Economics of Search (8)
- Events (9)
- Keyword Complexity (12)
- Mobile Search (3)
- News (8)
- Online Behavior (2)
- Search Engine Marketing (14)
- Search Intent Marketing (18)
- Social Media (1)
- Uncategorized (6)
Tags
adgroups audience behavioral targeting bid management broad match campaign structure conferences consumer data consumer intent conversion display DKI dynamic keyword insertion first party data geo-targeting Google Google Instant impressions keyword expansion keywords landing pages local search long tail marketing complexity online behavior paid search advertising publisher data quality score queries relevance at scale retail retargeting search campaigns search engine marketing search experience search intent marketing search marketers search query SEM social media targeting third party data volume Webinar WordMap
SES NY Roundup – Learnings from Our Retail Roundtables
Retailers face many challenges when trying to create effective paid search marketing campaigns. Our team at Adchemy talked with retailers at SES NY about their challenges in SEM and how they can overcome them. Continue reading
Accepting Instead of Innovating: Agencies Move Their Focus Away From Search
Ad Age reports that several high-profile search engine marketing agencies have widened their focus to include social media, display, and more. While the article hints that these developments are taking place because of slowed growth in paid search, the root cause may be that agencies and technology companies haven’t innovated in the space. Continue reading
Eventful Learning: eTail East and SES San Francisco
Adchemy has been a presence and sponsor at search engine advertising and retail industry events in the month of August. Continue reading
The Human Factor in Search, Part 3 – Institutional Knowledge, or the Lack Thereof
There are human factors that limit the value and potential of paid search advertising. Search engine marketing can be made easier when institutional knowledge of paid search advertising campaigns is implemented. Continue reading
The Human Factor in Search, Part 2 – Subjectivity
SEMs are undoubtedly an integral part of paid search advertising, and the role of the SEM is not endangered by technology. At the same time, by relying too heavily on people, advertisers may unknowingly be introducing a high degree of inconsistency in their campaigns, which can lead to longer-term manageability issues and mediocre performance. Deploying technology as much as possible helps advertisers (and agencies) to better leverage their SEMs knowledge and reduce SEM burn-out. Continue reading
The Human Factor – Search Advertising
There seems to be no way to move past the fact that at some point, a human being managing keywords – the search marketing manager – becomes the limiting factor. Continue reading
Schema.org: A Boost for SEO, but What Else?
The big news from last week is that Google, Yahoo!, and Bing have collaborated on a project called Schema.org which standardizes website markup codes, allowing the search engines to present content in specialized formats for improved organic results. This news, … Continue reading
‘Catching up’ with Google Conversion Optimizer
As we’ve been talking to online retailers, it’s become clear that Google’s Conversion Optimizer has really improved in the last six months. Cost per Acquisition (CPA) bidding has gained traction in recent years with most major search management platforms offering … Continue reading
Your Search Ad Landing Page is More Important than Ever!
It’s not enough anymore to use dynamic keyword insertion to mirror consumer search queries in ad copy and then direct them to a high-level category page within your site. Google’s landing page preview tool will show consumers that your selected product page does not offer them exactly what they are looking for and they will choose another online retailer to purchase from. Continue reading
Posted in Search Engine Marketing
Tagged campaign structure, consumer intent, conversion, dynamic keyword insertion, keyword expansion, keywords, landing pages, marketing complexity, relevance at scale, search campaigns, search engine marketing, search experience, search intent marketing, search marketers, search query, WordMap
Leave a comment
Why You Can, and Should Invest More in Search
To generate more profits from your search campaign you need to unlock more keywords for more products in such a way that they are profitable. Continue reading