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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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Mining the Long Tail: Is It Worth the Effort?
It’s no surprise that a lot of SEMs decide that it’s simply not worth the extra effort to chase long-tail keywords. In a manual world this is the correct decision – it’s NOT worth the effort to chase the long tail. But what if you had a technology that allowed you to massively scale your keyword portfolio while decreasing management complexity and overhead? Continue reading
Localized Search Marketing – Is It Necessary?
For lots of ecommerce sites geography makes no difference and efforts to localize search campaigns don’t make sense. Continue reading