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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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Love Them … Hate Them … Use Them: Consumer Attitudes Toward Online Ads.
Forrester’s annual survey of attitudes re: online ads. Consumers hate them less, use them more. Relevance and consistency matter most. Continue reading
Luma Partners CEO, Talks Adchemy, Intent and Data at IAB Event
Luma Partners CEO Terry Kawaja describes data usage in the online advertising ecosystem, and highlights Adchemy as an important player. Continue reading
Online Advertising Needs a New Abstraction Layer
The advantage of an intent-based abstraction layer for online advertisers: reduce complexity, increase relevance. Continue reading
Posted in Abstraction Layer
Tagged consumer intent, marketing complexity, online behavior, relevance at scale
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Online Behavior and Consumer Intent
Browsing behavior can signal consumer intent – but not always. How can you use it to your advantage? Continue reading
Posted in Online Behavior
Tagged consumer intent, online behavior, search intent marketing
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