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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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SES NY Roundup – Learnings from Our Retail Roundtables
Retailers face many challenges when trying to create effective paid search marketing campaigns. Our team at Adchemy talked with retailers at SES NY about their challenges in SEM and how they can overcome them. Continue reading
What to Consider when Considering Google Conversion Optimizer
Considering dabbling in Google Conversion Optimizer (GCO)? You’ll need to rethink your Ad Words playbook, add a couple plays, and pay a lot more attention to what happens site-side. Continue reading
Your Search Ad Landing Page is More Important than Ever!
It’s not enough anymore to use dynamic keyword insertion to mirror consumer search queries in ad copy and then direct them to a high-level category page within your site. Google’s landing page preview tool will show consumers that your selected product page does not offer them exactly what they are looking for and they will choose another online retailer to purchase from. Continue reading
Posted in Search Engine Marketing
Tagged campaign structure, consumer intent, conversion, dynamic keyword insertion, keyword expansion, keywords, landing pages, marketing complexity, relevance at scale, search campaigns, search engine marketing, search experience, search intent marketing, search marketers, search query, WordMap
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Why You Can, and Should Invest More in Search
To generate more profits from your search campaign you need to unlock more keywords for more products in such a way that they are profitable. Continue reading
Online Advertising Needs a New Abstraction Layer
The advantage of an intent-based abstraction layer for online advertisers: reduce complexity, increase relevance. Continue reading
Posted in Abstraction Layer
Tagged consumer intent, marketing complexity, online behavior, relevance at scale
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Mining the Long Tail: Is It Worth the Effort?
It’s no surprise that a lot of SEMs decide that it’s simply not worth the extra effort to chase long-tail keywords. In a manual world this is the correct decision – it’s NOT worth the effort to chase the long tail. But what if you had a technology that allowed you to massively scale your keyword portfolio while decreasing management complexity and overhead? Continue reading
Don’t Sweat What You Can’t Control
Don’t sweat what you can’t control – dealing (or NOT dealing) with the shifting sands of Google quality score rules Continue reading