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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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Luma Partners CEO, Talks Adchemy, Intent and Data at IAB Event
Luma Partners CEO Terry Kawaja describes data usage in the online advertising ecosystem, and highlights Adchemy as an important player. Continue reading
Social Interests and Consumer Intent
Using social interests to help refine your advertising message and sharpen your targeting. Continue reading