-
Newsletter Signup
-
Webcasts
On Demand Webcasts
Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
Blog Archives
- April 2012 (1)
- March 2012 (3)
- February 2012 (4)
- January 2012 (4)
- December 2011 (2)
- November 2011 (5)
- October 2011 (5)
- September 2011 (1)
- August 2011 (4)
- July 2011 (5)
- June 2011 (2)
- May 2011 (2)
- April 2011 (1)
- March 2011 (8)
- February 2011 (4)
- January 2011 (5)
- December 2010 (3)
- November 2010 (5)
- October 2010 (8)
- September 2010 (4)
Categories
- Abstraction Layer (2)
- Ad Group Structure (4)
- Bid Management (2)
- Conversion Funnel (5)
- Cross-Channel Marketing (2)
- Economics of Search (8)
- Events (9)
- Keyword Complexity (12)
- Mobile Search (3)
- News (8)
- Online Behavior (2)
- Search Engine Marketing (14)
- Search Intent Marketing (18)
- Social Media (1)
- Uncategorized (6)
Tags
adgroups audience behavioral targeting bid management broad match campaign structure conferences consumer data consumer intent conversion display DKI dynamic keyword insertion first party data geo-targeting Google Google Instant impressions keyword expansion keywords landing pages local search long tail marketing complexity online behavior paid search advertising publisher data quality score queries relevance at scale retail retargeting search campaigns search engine marketing search experience search intent marketing search marketers search query SEM social media targeting third party data volume Webinar WordMap
Make Your Retargeting More Effective with Intent
Retargeting is naturally a great way to get a performance lift for your campaigns, but it is not without advertising operations pitfalls: campaigns across search, site, and display should be integrated by consumer intent to create the most relevant, unified brand and advertising experience for the target audience. This can ensure advertising lift from search and site retargeting, and increase conversion rates. Continue reading
Posted in Cross-Channel Marketing
Tagged consumer intent, conversion, display, display advertising, first party data, landing pages, marketing complexity, retargeting, search campaigns, search engine marketing, search experience, search intent marketing, search query, search retargeting, targeting
Leave a comment
Luma Partners CEO, Talks Adchemy, Intent and Data at IAB Event
Luma Partners CEO Terry Kawaja describes data usage in the online advertising ecosystem, and highlights Adchemy as an important player. Continue reading
What If We Didn’t Have To Worry About Keywords?
Our take on Alex Cohen’s SearchEngineWatch article, “The Dawn of Paid Search Without Keywords.” Continue reading
Localized Search Marketing – Is It Necessary?
For lots of ecommerce sites geography makes no difference and efforts to localize search campaigns don’t make sense. Continue reading