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Preparing Retail Campaigns for the Holiday Onslaught
Unwrapping a Gift: A Holiday Intent Map for Retailers
Seven Steps to Intent-Based, Cross-Channel Marketing
Why Broad Match is Not the Answer for Online Retailers
Managing Large Retail PPC Campaigns
Why Paid Search Challenges in Internet Retail Require a Radically New Approach
SEM Innovation – A Game-Changing Approach to Search
Adding Laser-Focus to your PPC Ad Groups so you can Target Searcher Intent
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The Human Factor – Search Advertising
There seems to be no way to move past the fact that at some point, a human being managing keywords – the search marketing manager – becomes the limiting factor. Continue reading
Schema.org: A Boost for SEO, but What Else?
The big news from last week is that Google, Yahoo!, and Bing have collaborated on a project called Schema.org which standardizes website markup codes, allowing the search engines to present content in specialized formats for improved organic results. This news, … Continue reading
‘Catching up’ with Google Conversion Optimizer
As we’ve been talking to online retailers, it’s become clear that Google’s Conversion Optimizer has really improved in the last six months. Cost per Acquisition (CPA) bidding has gained traction in recent years with most major search management platforms offering … Continue reading
Your Search Ad Landing Page is More Important than Ever!
It’s not enough anymore to use dynamic keyword insertion to mirror consumer search queries in ad copy and then direct them to a high-level category page within your site. Google’s landing page preview tool will show consumers that your selected product page does not offer them exactly what they are looking for and they will choose another online retailer to purchase from. Continue reading
Posted in Search Engine Marketing
Tagged campaign structure, consumer intent, conversion, dynamic keyword insertion, keyword expansion, keywords, landing pages, marketing complexity, relevance at scale, search campaigns, search engine marketing, search experience, search intent marketing, search marketers, search query, WordMap
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Why You Can, and Should Invest More in Search
To generate more profits from your search campaign you need to unlock more keywords for more products in such a way that they are profitable. Continue reading
Connecting Search Intent to Facebook Ads
Facebook ads are more like display ads than they are like search ads, but search engine marketers are being asked to take on Facebook advertising. How can they use their search campaign data to run better Facebook campaigns? Continue reading
Mining the Long Tail: Is It Worth the Effort?
It’s no surprise that a lot of SEMs decide that it’s simply not worth the extra effort to chase long-tail keywords. In a manual world this is the correct decision – it’s NOT worth the effort to chase the long tail. But what if you had a technology that allowed you to massively scale your keyword portfolio while decreasing management complexity and overhead? Continue reading
Google Instant: The Long Tail is Dead! Long live the Long Tail!
How Google Instant changes the usage of the Adchemy WordMap depends on how Google Instant impacts the long tail. Continue reading